32RED in Italian gaming

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Demonstrates skills for thriving into the larger and dominated by companies market

The regulated my AAMS slot market is soon to be given a start. It has seen 32Red, the respected online brand launch its casino table game offering at 32Red.it an Italian localised website under an AAMS granted remote gambling licence.

Its core slots portfolio is expected to launch from December the 3rd, 2012, the company, which is shortly to be followed by poker, bingo and mobile casino.

The online gambling market of Italy is hoping to be boosted through the introduction of slots games online. The hopes are it will invigorate and revive weak revenues which in August of 2012 were reported to be down by eleven per cent.

In order for a new life to be injected into the market, other developments will see the introduction of more forms of gambling, including fast moving poker games and exchange betting to be offered in the near future to customers from Italy.

It is the belief of Ivor Jones, the Numis analyst, that 32Red is aligned well as a front market runner to take on the advantage, saying that its performance in the UK is indicative of its skills to perform well in a dominated by bigger companies market.

“Not all of the regulatory hurdles have been cleared by all of its competitors, which is required to begin offering slot games from the start of the next week. However, all the boxes have been ticked by 32RED. Apart from hiring staff from Italy, the company has well-prepared its marketing online strategy in such a way as to allow it to hit the ground running.”

The 32Red chief executive, Ed Ware, in a stock market statement on Thursday said: “It pleases us to a great extent to be one of a very few number of fully approved online casino operators to trade on Italian soil.

“A great opportunity I believe is provided there by the market for us, for establishing for 32Red a regulated and new income stream with the Slots to be introduced imminently. Our hand-picked Italian team is ready to extend into Italy the excellent reputation and the reach we have.”