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Perform Group, the UK digital sports media specialist, has bought for an undisclosed amount Sportal Gmbh, the online German sportsbetting provider.
The Perform group based in Feltham is the company behind the live sports and on-demand video application LiveSport.tv, integrated on Facebook recently. For the acquisition of the greatest stake in Mackolik Internet Hizmetleri Ticaret AS, it has made its mind to spend in cash 14.6 million pounds. Mackolik Internet Hizmetleri Ticaret AS operates and owns Turkey sportsbetting websites.
Sportal.de, the German language portal for sports is also owned by Sportal. To clients it provides a range of technology, production and content services. Among its clients are Suddeutsche, Spiegel, Motain, RTL/sport.de, and Sportal Media Gruppe Switzerland. A group of private investors have acquired the group and it reports GBP 1.4 million for the year ending 31st of December. Valued EUR 400000 gross assets were held by it at the time.
“To the market of Germany we are very committed and in what is one of the Europe’s largest economies for digital products we see great opportunities arising. Providing German fans with great content is a heritage of Sportal. A step closer to our position of consolidating on market as a leading digital sports advertising platform is made through this acquisition.”
On its German market presence will build this acquisition, declared the Perform Group, following late last year the Mediasports and Spox.com purchase. Sportal.de is visited by 800000 unique sports fans averagely each month with the Mediasports advertising network due to be integrated domain, which already has included sites like Comunio.de, Goal.com, Formel1.de and Kicktipp.de.