Ladbrokes launches New Vegas tab online games

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Productive results from Licensee relationship with Ladbrokes

Ladbrokes, the major online and land gambling group from UK has announced that launch of a range of real-money online games on the website under a new Vegas tab.

The new tab is introduced as the first launch of a product after the partnership of Ladbrokes has been established with Playtech plc, the online gambling software provider.

A compete suit of 70 games is on offer by the new Vegas tab, with 30 games made available on channels for mobiles. A spokesman for the company said on Wednesday that Ladbrokes is moving forward and it will be able to choose from and offer any one out of 400 available games on the open games solution of Playtech that brings games from not only Playtech but also third party providers.

Among the new games to be launched are slots like Little Britain, The Sopranos and Monthy Pythons Spamalot. On offer are also blackjack, roulette and other popular table games.

Through the licensing agreement Ladbrokes is also provided with the IMS software of Playtech. It offers capabilities for customer relationship management to aid Ladbrokes in growing customer lifetime values and the improvement of customer retention.

Richard Glynn, the CEO of Ladbrokes, said:

The customers of Ladbrokes will now start to understand how beneficial our Playtech partnership truly is with a gaming offer that is strengthened across all channels. This fact, coupled with the Ladbrokes Israel establishment, accomplished in May of this year has allowed us to make a significant step forward in our digital capabilities. Further enhancements are to be introduces in the months to come.