The new mobile product of Williams Interactive is pioneered by Unibet

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New HTML5 platform makes use of an adaptive delivery of games to offer an optimized gaming experience of high resolution

The online gambling group Unibet is the first operator to use the new fully mobile HTML5 gambling platform from Williams Interactive, announced the company on Friday.

A spokesman for the company announced that new and exciting game themes will be rolled out on the platform soon, including Rainbow Riches and Zeus 3.

Orrin J. Edidin, the Chief Executive Officer of Williams Interactive, said that his company has made an investment in both resources and time for the creation of a premium platform for mobiles that uses adaptive delivery of games to offer an optimized gaming experience with high-resolution for each device a player choses.

The Unibets head of gaming, Danny Eskola, said that the new mobile platform and its use was part of the companys strategy to increase the multi-channel game offering of the company.

We are quite excited from the possible benefits we can gain from the multi-channel game launch strategy of the William Interactive, including more efficiency in our marketing campaign efforts on new themes and the possibility to provide players with seamless access to the exciting content our players are used to via their personal computers.