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For the Scottish football the two-year extension is a major boost as title sponsor
A new two-year extension deal as a Scottish Cups title sponsor with the Football Association of Scotland has been agreed by William Hill.
A statement from the company reads that the seven-figure deal represents an extension to the current contract which regardless of the fact that it still has one more year to run has proven to be very successful and has prompted the bookmaker to reaffirm its competition support and the cup trophy of the oldest association in world football.
William Hill also stands as the Scottish National Teams official supporter apart from being the title sponsor of the Scottish Cup.
William Hill, under the deals terms, is able to continue the promotion of its retail, mobile and online products to football fans in Scottland.
The Scottish FA Chief Executive, Stewart Regan, said: The partnership with William Hill has been absolutely delightful to us and we are very pleased that today they have decided to reaffirm the Scottish football commitment by extending the contracts term as the Scottish Cups title sponsor.
It would be fair to say that that this partnership has been a beneficial one for the whole game and it has provided a true boost in entertainment and profile to our cup competition. The Scottish football, in a harsh economic climate is reassuring that one of the best established brand names in the United Kingdom has demonstrated their passion and imaginative support for our game.
Being associated with the Scottish Cup is a great honor to us and it greatly delights us to be in a position that allows us to extend our relationship with the world footballs oldest association trophy. This new deal greatly excites us and we look forward to work with the clubs, fans and the Scottish FA in order to transform this competition into a better, bigger and greater one in the years to come, said the William Hills Chief Marketing Officer Kristof Fahy.